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Marketing Budget Plan 1


Marketing Budget Plan 1
Marketing Budget Plan 1
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Personnel
Salaries, wages
10 10
Benefits
10 10 10 10 10
Payroll taxes
10 10 10 10
Commissions and bonuses
Personnel Total $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10
Market Research
Primary research 10 10
Secondary research 10 10 10 10 10 10 10 10 10
Library management
Market Research Total $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10
Marketing Communications
Branding
Advertising
Web sites
Direct marketing
Internet marketing
Collateral
Press relations
Public relations
Analyst relations
Events
Marketing Communications Total $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Channels
Channel communications and training 10 10
Channel promotions and incentives 10 10 10 10 10 10 10 10 10
Channel commissions/bonuses
Channels Total $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10
Customer Acquisition & Retention (CAR)
Lead generation 10 10 10 10 10 10
Customer loyalty 10 10 10 10 10
CAR Total $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10
Other
Postage
10 10 10 10
Telephone
10 10 10 10
Travel
10 10
Computers and office equipment
10
Other Total
$10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10
Total Marketing Budget $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Marketing Budget Plan
<enter date of last update here>
Marketing Budget Plan 1
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