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Marketing Budget Plan 2


Marketing Budget Plan 2
Marketing Budget Plan 2
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Category
Estimated
Quantity
Estimated
Cost per Unit
Estimated
Subtotal
Notes
Research fsdds
Research firm fees 2 $2,300.00 $4,600.00
Web research 1 $1,100.00 $1,100.00
Independent research 3 $300.00 $900.00
Other research 2 $250.00 $500.00
Research Costs Total $7,100.00
Communications
Promotional brochures 5,000 $0.15 $750.00
Television 5 $4,000.00 $20,000.00
Radio 13 $350.00 $4,550.00
Web 1 $350.00 $350.00
Communications Costs Total $25,650.00
Networking
Memberships 3 $50.00 $150.00
Affiliations 2 $20.00 $40.00
Subscriptions 2 $32.00 $64.00
Networking Costs Total $254.00
Event
Number of attendees 50
Meal (breakfast, lunch, or dinner)
Food $23.00 $1,150.00
Tax (10%) $2.30 $115.00
Food and beverage gratuity (20%) $5.06 $253.00
Meal Costs Subtotal $1,518.00
List Services
Valet services 1 $300.00 $300.00
Entertainment #1 1 $800.00 $800.00
Entertainment #2 1 $1,200.00 $1,200.00
Other services 1 $200.00 $200.00
List Service Costs Subtotal $2,500.00
Marketing Budget Plan
Marketing Budget Plan 2
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