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Quarterly Marketing Budget


Quarterly Marketing Budget
Quarterly Marketing Budget
Quarterly Marketing Budget
August 5, 2014
For the Period Ending 12/31/2009
Quarter 1 Quarter 2 Quarter 3 Quarter 4
Advertising Expenses % Total Expenses % Total Expenses % Total Expenses % Total
Print $10,000 11.6% $12,000 12.4% $10,000 11.6% $12,000 12.4%
Radio 10,000 11.6% 11,000 11.3% 10,000 11.6% 11,000 11.3%
Television 25,000 29.1% 28,000 28.9% 25,000 29.1% 28,000 28.9%
Direct Mail 30,000 34.9% 32,000 33.0% 30,000 34.9% 32,000 33.0%
Point of Purchase 5,000 5.8% 6,000 6.2% 5,000 5.8% 6,000 6.2%
Co-op 5,000 5.8% 7,000 7.2% 5,000 5.8% 7,000 7.2%
Other 1,000 1.2% 1,000 1.0% 1,000 1.2% 1,000 1.0%
Totals $86,000 12.0% $97,000 13.1% $86,000 12.0% $97,000 13.1%
Sales Promotion
Trade Shows $2,000 15.4% $3,000 54.5% $2,000 15.4% $3,000 54.5%
Sales Force Promotion 10,000 76.9% 2,000 36.4% 10,000 76.9% 2,000 36.4%
Other 1,000 7.7% 500 9.1% 1,000 7.7% 500 9.1%
Totals $13,000 1.8% $5,500 0.7% $13,000 1.8% $5,500 0.7%
G&A
Clerical $100,000 27.5% $110,000 28.4% $100,000 27.5% $110,000 28.4%
Managerial 200,000 54.9% 210,000 54.3% 200,000 54.9% 210,000 54.3%
Telephone 40,000 11.0% 41,000 10.6% 40,000 11.0% 41,000 10.6%
Travel 15,000 4.1% 16,000 4.1% 15,000 4.1% 16,000 4.1%
Supplies 8,000 2.2% 9,000 2.3% 8,000 2.2% 9,000 2.3%
Other 1,000 0.3% 1,000 0.3% 1,000 0.3% 1,000 0.3%
Totals $364,000 51.0% $387,000 52.3% $364,000 51.0% $387,000 52.3%
HR Development
Videos $1,000 2.7% $1,000 2.7% $1,000 2.7% $1,000 2.7%
Workshops 20,000 54.1% 20,000 54.1% 20,000 54.1% 20,000 54.1%
Tuition / Seminars 15,000 40.5% 15,000 40.5% 15,000 40.5% 15,000 40.5%
Other 1,000 2.7% 1,000 2.7% 1,000 2.7% 1,000 2.7%
Totals $37,000 5.2% $37,000 5.0% $37,000 5.2% $37,000 5.0%
Sales Force
Motivational Programs $1,000 0.5% $1,000 0.5% $1,000 0.5% $1,000 0.5%
Recruiting 2,000 1.1% 2,000 1.1% 2,000 1.1% 2,000 1.1%
Salaries and Benefits 150,000 81.5% 150,000 81.5% 150,000 81.5% 150,000 81.5%
Telephone 20,000 10.9% 20,000 10.9% 20,000 10.9% 20,000 10.9%
Training 10,000 5.4% 10,000 5.4% 10,000 5.4% 10,000 5.4%
Other 1,000 0.5% 1,000 0.5% 1,000 0.5% 1,000 0.5%
Totals $184,000 25.8% $184,000 24.8% $184,000 25.8% $184,000 24.8%
Market Research
Salaries and Benefits $15,000 50.0% $15,000 50.0% $15,000 50.0% $15,000 50.0%
Supplies 5,000 16.7% 5,000 16.7% 5,000 16.7% 5,000 16.7%
Telephone 4,000 13.3% 4,000 13.3% 4,000 13.3% 4,000 13.3%
Travel 5,000 16.7% 5,000 16.7% 5,000 16.7% 5,000 16.7%
Other 1,000 3.3% 1,000 3.3% 1,000 3.3% 1,000 3.3%
Totals $30,000 4.2% $30,000 4.1% $30,000 4.2% $30,000 4.1%
Grand Totals $714,000 100% $740,500 100% $714,000 100% $740,500 100%
Quarterly Marketing Budget