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Executive Summary, example 1: Start-up business
JavaNet, unlike a typical cafe, will provide a unique forum for communication and
entertainment through the medium of the Internet. JavaNet is the answer to an
increasing demand. The public wants: (1) access to the methods of communication
and volumes of information now available on the Internet, and (2) access at a cost
they can afford and in such a way that they aren't socially, economically, or
politically isolated. JavaNet's goal is to provide the community with a social,
educational, entertaining, atmosphere for worldwide communication.
This business plan is prepared to obtain financing in the amount of $24,000. The
supplemental financing is required to begin work on site preparation and
modifications, equipment purchases, and to cover expenses in the first year of
operations. Additional financing has already been secured in the form of: (1)
$24,000 from the Oregon Economic Development Fund (2) $19,000 of personal
savings from owner Cale Bruckner (3) $36,000 from three investors (4) and $9,290
in the form of short-term loans.
JavaNet will be incorporated as an LLC corporation. This will shield the owner Cale
Bruckner, and the three outside investors, Luke Walsh, Doug Wilson, and John
Underwood, from issues of personal liability and double taxation. The investors will
be treated as shareholders and therefore will not be liable for more than their
individual personal investment of $12,000 each.
The financing, in addition to the capital contributions from the owner, shareholders
and the Oregon Economic Development Fund, will allow JavaNet to successfully open
and maintain operations through year one. The large initial capital investment will
allow JavaNet to provide its customers with a full featured Internet cafe. A unique,
upscale, and innovative environment is required to provide the customers with an
atmosphere that will spawn socialization. Successful operation in year one will
provide JavaNet with a customer base that will allow it to be self sufficient in year
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