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Company Newsletter 2


Company Newsletter 2
Company Newsletter 2
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[Pick!the!date]!|![Com pa ny!na m e]!|![P hon e!number]!
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[title]!
Lead!Story!Headline!
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Second!Story!Headline!
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Contents!
Special!Interest!Articles!
Article!title!! 1!
Article!title!! 2!
Article!title!! 3!
Article!title!! 4!
Individual!Highlig hts!
Inside!story! 2!
Inside!story! 3!
Inside!story! 4!
Inside!story! 5!
In!a!few!word s,!a !h ea d lin e !sh o u ld !a c cu ra te ly !re p re se n t!th e !c o n te n ts!o f !th e !sto r y!a n d !
draw!readers!into!the!story.!Develop!the!headline!before!you!write!the!story.!This!way,!
the!headline!will!help!you!keep!the!story!focused.!
Examples!of!possible!headlines!include!Product!Wins!Industry!Award,!New!Product!Can!
Save!You!Time,!Membership!Drive!Exceeds!Goals,!and!New!Office!Opens!Near!You.!
One!benefit!of!using!your!newsletter!as!a!promotional!tool!is!that!you!can!reuse!
content!from!other!marketing!materials,!such!as!press!releases!and!market!studies.!
While!your!main!goal!of!distributing!a!newsletter!might!be!to!sell!your!product!or!
services,!the!key!to!a!successful!newsletter!is!making!it!useful!to!your!reader.!
Much!of!the!content!you!put!in!your!newsletter!can!also!be!used!for!your!Web!site.!
Microsoft!Word!offers!a!simple!way!to!convert!your!newsletter!to!a!Web!publication.!
So,!when!you’re!finished!writing!your!newsletter,!convert!it!to!a!Web!site!and!post!it.!
The!subject!matter!that!appears!in!newsletters!is!virtually!endless.!You!can!include!
stories!that!focus!on!current!technologies!or!innovations!in!your!field.!
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Think!about!your!article!and!ask!yourself!if!the!picture!supports!or!enhances!the!
message!you’re!trying!to!convey.!Avoid!selecting!images!that!appear!to!be!out!of!
context.!Microsoft!includes!thousands!of!clip!art!images!from!which!you!can!choose,!
and!you!can!import!them!into!your!newsletter.!!
[Volume!1,!Issue!1]!
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Company Newsletter 2
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