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For Release [Time, AM/PM Time Zone, Date]
[City, ST ZIP Code]
[City, ST], [Click to select date]: When writing a press release, say who, what, where,
when, why and how in the first paragraph, if you can. Study your newspaper and notice how deftly most
writers work that type of information into the first paragraph of each article. In addition, it is helpful if you
remember the following:
•Know your contact’s name, telephone, fax, and email
•Mail or fax your release 10 days in advance of the release date.
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