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Who is this person
What problems does this buyer have
How are you remarkable
What value do you bring
Credibility indicators, guarantees, testimonials etc.
Your company personality
What kind of company are you
Look and feel
Tone of voice
Language you’d use
What buyers type into Google
Marketing tactics & Content strategy
Blog, Twitter, YouTube, email newsletter,
Google Ads, e-books, webinars, podcasts, etc.
Problems you solve for this buyer
Why are they buying from you
Actions you’d like them to take
Enquire, order, buy, connect etc.
Where are they
Google, blogs, Facebook, Twitter etc.
Things to do today
Things to do next week
Things to do next month
Marketing Strategy Planning Template
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David Meerman Scott| www.davidmeermanscott.com | www.webinknow.com | @dmscott
Bluewire Media | www.bluewiremedia.com.au | email@example.com | @Bluewire_Media
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