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Senior Executive Resume Sample 1

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Senior Executive Resume Sample 1
Senior Executive Resume Sample 1
Gabriel Garcia Marquez
Av. Tamanaco, Piso PH, Caracas, Venezuela
H1: +58 212 444 44 44
H2: +58 212 555 55 55
M: +58 414 555 55 55
Senior Executive: Sales Management
Country Director | Commercial Director | National Sales Director
Accelerating international growth through agile sales strategies, relentless team development, and astute CRM.
Resourceful leader with 12 years’ experience in all phases of market research, business planning, and sales strategy execution.
Drive millions of dollars in revenue by managing products, building cross-functional customer relationships, maximizing internal
resources, and innovating leading-edge business processes. Deep experience with major retailers, including Wal-Mart, Costco, and
Award-winning manager, surpassing peers in sales growth, market penetration, and investment ROI. Excel even in the face of
unstable market, political, and logistical conditions. Effective communicator with experience negotiating with and building
consensus amongst stakeholders.
Professional Performance
NESTLÉ 1996–Present
SALES DIRECTOR, VENEZUELA (Alimentos Nestlé, S.A.; Caracas, Venezuela; 2007Present)
Employee Engagement & Development | Retail Channels | Client Education Programs
Run fastest-growing sales organization within Nestlé despite limited infrastructure and volatile political environment.
Executive responsibility for Venezuela sales organization, the 2
-largest in Latin America. Scope includes Private Self Service,
Government, Wholesaler, Distributors, and Direct Sales Distribution (70 routes).
Delivered double-digit growth 3 years in a row, the only country in Latin America to do so.
Preserved overall market share, despite supply issues that cut 30% of SKUs, by growing market share of bigger brands.
Cut turnover from 50% to 20%, compensating for stressful country environment with added professional development benefits,
tenure bonuses, and by maintaining an enjoyable, easy-to-navigate corporate environment.
Cultivated strong retailer loyalty and advocacy by educating owners about profitability of Nestlé products.
Achieved profitability for Direct Sales Distribution organization, a first in Latin America. Grew average sales-per-day 200% via
intense development of route managers. Achieved 15% turnover in a region where 100%+ is the norm.
NATIONAL ACCOUNT MANAGER (Nestlé de Mexico; Queretaro, Mexico; 20042007)
Forecasting | Operations Coordination | Product Development | Cross-Functional Management
Charged with managing business that accounted for 70% of country sales. Directed activities for 6 largest accountsWal-Mart,
Soriana, Comercial Mexicana (Costco), Gigante/Carrefour, Clibs, ISSSTE/IMSSas well as regional self-service stores. Member of
international sales networking team that shared best practices and industry intelligence.
Salvaged endangered client relationships with 3 biggest retailers, coming onboard after major reduction in promotional investment
by Nestlé. Built collaborative problem-solving approach with retailer stakeholders resulting in improved negotiations and
achievement of Nestlé and retailer growth goals.
Resolved issue of under-pricing by Wal-Mart that was creating tension with other major retailers who could not afford to compete.
Created new SKUs exclusively for Wal-Mart, protecting retail pricing of other SKUs.
Improved sales and retailer relations by measuring and improving fill rates which grew 20 to 25 BPS per retailer, resulting in 95% to
100% scores. Collaborated with retailer logistics staff to improve forecasting.
Built more robust support team for key account managers, leveraging existing Nestlé resources in Marketing, Finance, and
Senior Executive Resume Sample 1