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Sample Web Site Proposal


Sample Web Site Proposal
Sample Web Site Proposal
(letterhead)
July 21, 0000
Ms Sally Client
Director of Marketing
The Wagging Tail Dog Care Centres, Inc.
88 Fido Circle
Any City, XX, 12345
Dear Sally:
It was a pleasure meeting again with you and your staff last Thursday.
Ever since our presentation last Spring, I have been waiting to hear the good news that
The Wagging Tail has secured venture funding. Congratulations!
We are excited about the opportunity JustDoit Design can play in making The Wagging
Tail a local success initially, and a national franchising success ultimately.
In the Thursday meeting we discussed your need to have a Web site up and running a
week before the first location opens. This will be approximately a month after the first
lease is signed, which you indicated could be as early as next week. As you will see on
page 3 of the attached proposal, it will take us approximately six weeks to build your
site, so this should be no problem. In fact, most of the work in Phase 1 and 2 of site
development can be started before your locations are known. So we can start at your
earliest convenience.
The first page of the following proposal summarizes the information we received at
the meeting regarding The Wagging Tail’s market niche (Project Background), Target
Market Individuals, and Web Site Objectives. Please review this material carefully for
our accuracy in interpretation as it is the basis for the way we will approach developing
your site.
After the meeting, our staff met to rough out a preliminary approach. Our initial
thoughts are presented on page 2 in the proposal sections Site Style and Appearance,
Site Features, and Site References. Here, too, check to make sure that we are on the
right track at this early stage.
JustDoit’s Development Process on page 3 will provide a rough guide to various pro-
ject functions and stages. It also provides cost estimates based on the information pro-
vided so far. The range reflects the fact that some site features have yet to be deter-
mined. Other factors that can effect the final cost are explained in Estimate Options
and Additions on page 4.
More > > > >
Confidential
Web Site Proposal For
The Wagging Tail Dog Care Centres
Project Background
The number of dogs in urban areas continues to grow, especially among young professionals.
While these individuals desire the love and companionship of man’s best friend, they often
lack the time or accessibility to space required to provide proper exercise, care, and grooming.
Many dogs spend all day sleeping and get only an inadequate walk on city streets in the
evening.
The Wagging Tail Dog Care Centres, Inc. (TWT) is a new corporation founded to provide own-
ers with attractive and affordable short-term daycare, including occasional boarding when their
owners travel. It will offer the dog equivalent of child daycare for urban professionals—a safe,
healthy, educational, and socializing atmosphere in which dogs can spend the day.
Three initial company-owned locations are planned in the metropolitan area—MetroNorth,
MetroSouth, and MetroCentral.
Locations in other markets will be considered on a franchise basis later.
Target Market Individuals (from meeting of July 14th)
•Single or married males, 25 to 40 without children (primary)
•Single or married females 25 to 40 without children (secondary).
•Care as much about their dogs as parents do about their children.
•Often feel guilty, conflicted between career and pet needs.
•Reside in multi-unit buildings in densely populated areas.
•Cost is not a major factor, but must not appear excessive.
•Convenience, including pickup, is crucial factor in appealing to them.
Web Site Objectives (from meeting of July 14th)
•Promote that TWT is a new concept focused around customer ease and convenience.
•Show loving care, happy pets, appreciative owners.
•Create awareness in the “non-kennel” home-like atmosphere.
•Indicate availability of veterinarian care when needed.
•Show each of the three locations and facilities and list its staff biographies.
•Provide employment information for each location.
•Solicit interest among possible franchisees.
•Make sure the creative approach is also applicable to later printed material.
-1-
Proposal to The Wagging Tail Dog Care Centres Confidential
Site Style and Appearance
•Warm, friendly, and comfortable—like one dog owner talking to another.
•Urban male style/color palette but with recognition that many viewers will be female.
•Inviting, non-serious, humorous—quip of day, cartoons, and animation are all appropriate.
•Easy accessibility—fast, well organized, navigation ease, no need for special plug ins.
•Must also appear professional, trustworthy, stable.
Site Features
•15 to 20 pages as appropriate.
•To be built using up to five different, original page templates.
•One quarter of pages (25%) devoted to each of the three locations’ facilities and staff.
•On-line registration to accommodate complete owner and dog data, including
services requested.
•Registration data to be automatically entered into TWT FileMaker Pro database.
(Automatic updating by customers will not be available initially, but may later.)
•E-commerce gateway to allow charging registration fees to MasterCard, VISA,
American Express, or Discover. (Back-end arrangements to be handled by TWT.)
•Routine maintenance possible by TWT in-house staff using GoLive.
•JustDoit Design will be available to help with non-routine maintenance.
•Site hosting to be determined by TWT prior to first location opening.
Site References
It is helpful when developing a new site to look at what competitors and others have done.
Although there are no direct competitors, and the site we develop will be stylistically and
operationally unique, the following have some of the features and style we believe should be
in the TWT site.
www.xxxxx.com—has the humorous, yet professional approach we feel is suitable.
www.yyyyyy.com—has the ease of navigation and use we feel works particularly well.
Other sites we like, and the reasons why are:
www.zzzzz.com—has online registration for services similar TWT’s needs.
www.uuuuu.com—its treatment of facilities and staff biographies is very informative.
www.ttttt.com—it is a professional services site that uses a novel approach to humor.
www.sssss.com—it shows franchise potential and opportunities well.
-2-
(letterhead)
July 21, 0000
Ms Sally Client
Director of Marketing
The Wagging Tail Dog Care Centres, Inc.
88 Fido Circle
Any City, XX, 12345
Dear Sally:
It was a pleasure meeting again with you and your staff last Thursday.
Ever since our presentation last Spring, I have been waiting to hear the good news that
The Wagging Tail has secured venture funding. Congratulations!
We are excited about the opportunity JustDoit Design can play in making The Wagging
Tail a local success initially, and a national franchising success ultimately.
In the Thursday meeting we discussed your need to have a Web site up and running a
week before the first location opens. This will be approximately a month after the first
lease is signed, which you indicated could be as early as next week. As you will see on
page 3 of the attached proposal, it will take us approximately six weeks to build your
site, so this should be no problem. In fact, most of the work in Phase 1 and 2 of site
development can be started before your locations are known. So we can start at your
earliest convenience.
The first page of the following proposal summarizes the information we received at
the meeting regarding The Wagging Tail’s market niche (Project Background), Target
Market Individuals, and Web Site Objectives. Please review this material carefully for
our accuracy in interpretation as it is the basis for the way we will approach developing
your site.
After the meeting, our staff met to rough out a preliminary approach. Our initial
thoughts are presented on page 2 in the proposal sections Site Style and Appearance,
Site Features, and Site References. Here, too, check to make sure that we are on the
right track at this early stage.
JustDoit’s Development Process on page 3 will provide a rough guide to various pro-
ject functions and stages. It also provides cost estimates based on the information pro-
vided so far. The range reflects the fact that some site features have yet to be deter-
mined. Other factors that can effect the final cost are explained in Estimate Options
and Additions on page 4.
More > > > >
A SAMPLE WEB SITE PROPOSAL:
©2005 Creative Business Licensed for individual use only.
Sample Web Site Proposal
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