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Marketing Budget Plan Template 1

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Marketing Budget Plan Template 1
Marketing Budget Plan Template 1
41st Parameter Confidential Annual Marketing Budget 8/5/14
Annual Marketing Budget YEAR COST CENTER #
JAN FEB MAR Q1 APR MAY JUN Q2 JUL AUG SEP Q3 OCT NOV DEC Q4 FY
Misc - Department Specific (mktg) -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$
MARKET RESEARCH & MEMBERSHIPS
Analyst Fees -$
Analyst Group Membership #1 -$
Analyst Group Membership #2 -$
Industry Organization Fees -$
Industry Org #1 -$
Industry Org #2 -$
MARKETING COMMUNICATIONS
Corporate Brand Development -$
Messaging / Brand Framework -$
Corporate Identity Standards -$
Corporate Templates -$
Corporate PPT / sales presentations -$
Marketing Agency -$
Management Fees -$
Special Projects -$
Public Relations -$
Agency Fees (or Consulting Retainer) -$
Wire Services -$
Clipping Services (if not included in above) -$
Analyst Tour -$
Article reprints/usage rights -$
PR campaign support -$
Brand Awareness / Lead Generation -$
Print advertising -$
Online advertising -$
Keyword / SEO Program -$
Industry Buyers Guides Insertions -$
Other interactive programs
Website / Interactive -$
Website development (or redesign) -$
SEO program maintenance -$
Website traffic reporting tool -$
Webinars -$
Direct / Email Marketing
Events -$
Month Dates City Event #1 -$
Event #2 -$
Event #3 -$
Event #4 -$
Event #5 -$
Event #6 -$
Event #7 -$
Event #8 -$
Event #9 -$
Event #10 -$
Event #11 -$
Event #12 -$
Event #13 -$
Event #14 -$
Event Support -$
Booth property -$
Graphics & Signage -$
Giveaways & Apparel -$
Sales Support -$
Collateral -$
Sales / Customer Videos -$
Printing and other printed materials -$
Sales Demo -$
Miscellaneous Discretionary -$
Marketing Travel -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$
Trip #1 -$ -$ -$ -$
Trip #2 -$ -$ -$ -$ -$
Trip #3
Trip #4
Trip #5
Trip #6 -$ -$ -$ -$ -$
Sub-Total ACCOUNTABLE Spending -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$
YTD ACTUALS -$ -$ -$ -$ -$ -$ -$
MARKETING SPEND BY FUNCTION AS % OF TOTAL BUDGET (GRAPH AS PIE CHART RESULTS)
[Use the below line items to transfer totals from each primary spend category above and create a pie chart for a useful executive snapshot]
membership fees -$
consulting $
brand development -$
advertising -$
public relations -$
web/interactive -$
events -$
sales support -$
T&E -$
misc other -$
TOTAL -$
Marketing Budget Plan Template 1