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Creative Brief Template 3

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Creative Brief Template 3 Page 2
Overview
Give a short description of the project and its purpose
Deliverables
List all the deliverables of the project
Primary Audiences
List the audiences that this project is targeting, and how they will engage with the piece.
What does your audience care about when considering your product
Positioning
List your closest competitors.
How is your product different to your competitors’
How is your industry perceived
How is your company or product perceived
Creative Brief Template 3