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Email Newsletter

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Email Newsletter Page 2
Email Newsletter
Here’s an easy way
to use text you've
already formatted as
the basis for a new
paragraph,
character, or list
style:
1. Select the
text, on the
Format
menu, click
Styles and
Formatting,
and then click
New Style.
You’ll see all
your style
characteristic
s displayed.
2. Name your
new style,
check the Add
to Template
box, and then
click OK.
Company Name
Street Address
Address 2
Phone
Fax
E-mail
We’re on the Web!
Web Address
Fonts
When choosing the fonts that youll be using for headlines and body text, a good
rule is to never use more than 2-3 fonts in a newsletter. More cause confusion and
make your efforts look less professional. Be creative with the ones you do choose,
though. Use different sizes and colors, and use bold and italics to add variety
without confusing the look of the newsletter. You can add these custom styles to
your template’s style palette so that theyre instantly available.
Finally, delete any features that you won’t be using. Once youre done with these
general changes, save the result as a Word template.
Add articles and graphics
One distinct difference between a printed newsletter and an e-mail version is the
amount of text to include. Unless you know that all your readers will be interested in
a longer version, you should keep the amount of information to about 1,000 words
or less. Anything more becomes tiresome to read online, and you may lose their
interest before they read the items you really want them to see.
What to include
Some items to think about including might be introductions to new employees,
recent awards presented to your company, specials and discounts on products or
services, announcements of new products, and information on new ways to take
advantage of your products or services. Don’t include items that might be of interest
to only a few customers; you want to capture and hold the interest of as many
readers as possible.
Add graphics
Add graphics or pictures with captions to help break up the text
and create some visual interest. But make sure that whatever
you add relates to the adjacent text. A picture of the company
dog might be cute, but if the story surrounding it is about a
new product, the picture will only serve to confuse your
readers.
Contact information
Be sure to include contact information in more than one place. Not only should it be
part of your master template, you should include “For more information…” contacts
in every article where it’s appropriate.
Web links
Include links to the company Web site wherever you can. Be sure to update the site
to include the information you are referring them to. It’s easy to include hyperlinks
in your newsletter that will take customers right to your Web site or get them
started with an e-mail to your sales staff.
Proofread
When you’ve completed your newsletter, it’s time for one of the most important
steps of allproofreading. Take several passes through the material, looking for
different things each time.
Email Newsletter
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