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Creative brief template
Unit/Office/School/Preschool or Children’s Centre
(The amount set aside for the project, the account number against
which the activity will be charges, any constraints/variables there
maybe on the budget.)
(Project information, summary of how the activity has come about;
whether it’s as a result of local decisions, research findings, new
initiatives or the promotions of core business products and
services of your school, preschool or children’s centre.)
(Your goals, measurable objectives, and outcomes should be
linked to the DECS Statement of Directions, found on the DECS
Advertising and branding guidelines
(There are guidelines re approval process for advertising and
campaign materials – refer to advertising guidelines in Section 9 –
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